If Content is King, Strategy is the King's Astrologer - An Excerpt

As a writer, I have spent over twenty years of my life working mostly in the digital space, and over the years I have seen many changes in how content is created, managed, and strategized. I have always been fascinated by words, and serendipitously, when a few years after I graduated from college, after a miserable experience in phone sales, I finally landed my first official job as a writer for the internet.

At the beginning of my career as a writer, the internet was just starting to take off, this was in the late '90s, and everything was going "online". Although my schooling wasn't technical, I studied creative writing with a major focus on poetry and a minor in philosophy, I knew I wanted to write. and I knew I wanted to make money doing.

I was enjoying life and working in a great creative environment. I had the freedom to live well as an independent person in my twenties, and I found myself fascinated by the possibilities as a writer in this new digital realm.

Content strategy was not a thing though at the time, not really. The concept behind content creation was really just to put as much information on the web as possible and see what happened. These days, there is much more thought and content strategy given around content, or there should be anyway. Everyone, who at the beginning of the internet era who was creating these internet companies, basically in their basements, needed content, they realized. This was around the late 90's when content became king.

It was an exciting time with so many possibilities.

Read more in my longer article on Medium.